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Avik’s background was in product design. Rich’s background was in graphic design and illustration. They met in architecture school and started a long back-and-forth about a wide range of project ideas. Soon after graduation, they started a design firm in Portland, Oregon.
In 2010, Rich and Avik were watching the minute-by-minute coverage of Apple’s keynote when they announced a small, square iPod nano. They thought it would be great to design a watch band so people could wear the new nano on their wrist as a watch. A week later, they launched Rock Band, a watch band designed for iPod nano. Literally overnight, Rock Band created a media frenzy — and launched the brand of Apple accessories known as ILOVEHANDLES, LVLY for short. After Rock Band, ILOVEHANDLES quickly came up with several more ideas that were smart, useful, and unlike anything else.