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Areaware is a gift and home accessories brand based in Brooklyn, NY and Columbus, OH. It consists of a small team of 24 people dedicated to producing the best of new design. They work with a roster of independent designers on a royalty-basis, and oversee all aspects of bringing a design product to market, including creative direction, product development, sourcing, marketing, sales and distribution. Areaware works with independent designers to bring their design ideas to life. They value design integrity, and collaborate closely with designers to realize their vision while also responding to consumer needs and market forces. Each design is exclusive to the Areaware brand.